{"id":4961,"date":"2016-04-06T08:00:46","date_gmt":"2016-04-06T08:00:46","guid":{"rendered":"http:\/\/www.asociacion-eurojuris.es\/en\/?p=4961"},"modified":"2020-04-11T07:15:56","modified_gmt":"2020-04-11T07:15:56","slug":"prices-within-the-spanish-advertisement-law","status":"publish","type":"post","link":"https:\/\/www.asociacion-eurojuris.es\/en\/prices-within-the-spanish-advertisement-law\/","title":{"rendered":"Prices within the Spanish advertisement law"},"content":{"rendered":"<p style=\"text-align: justify;\">The use of prices within <a href=\"http:\/\/www.mariscal-abogados.com\/regulation-of-advertisements-in-spain\">advertisements<\/a> is not uncommon since it is an effective way to advertise. It is a way of luring and enticing consumers with lower prices compared to other stores or with a reminder of the money they could save. There are several types of price advertising: prize competitions, promotional gifts, price display regulations, rebates &amp; special offers, and loss leaders.<!--morePrices within the Spanish advertisement law--><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Prize competitions<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">The success of a competitor of this kind of price advertising depends, at least partly, on the exercise of judgement, skill, or knowledge by whoever is participating. Article 22 of Law 29\/2009 of 30 December 2009 regulates prize competitions and states what is an unfair manner of setting up a prize competition.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Promotional gifts<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">A promotional gift is another manner to advertise using prices. Article 32 of Law 7\/1996 of 15 January 1996 states that either a gift or a type of sweepstakes may be offered with the sale of a specific product. A promotional gift that is entirely disproportionate to the product involved might be violating the general provision of the General Advertising Law \u00a7 6, which requires observance of the fundamental principles of legality, truthfulness, genuineness, and free competition.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Price display regulation<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Another tactic used to advertise is price display regulation. When misused, it can fool consumers and lead them to purchase something at a price they were not expecting. Article 10(f) of The Law of Services of the Information Society states that when a price reference is made, the relevant business must know the exact price of the good and whether it includes delivery costs or taxes.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Rebates &amp; special offers<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Rebates and special offers are also included as a tactic under the law of advertisement. A rebate is a return of a portion of the price from the seller to the buyer, usually contingent on the purchase of a specific quantity of a product. Law 7\/1996 of 15 January 1996 is the governing law on rebates. It states that the sale of rebates occurs when the same items, which are normally sold at a lower fixed price before the sale, are offered in the same establishment. Articles 24 \u2013 26 specifically deal with what exactly is allowed concerning rebates. Sales may take place in seasonal periods of greatest commercial interest and is at the discretion of the merchant, just as the duration of the sales. Additionally, it is prohibited to advertise or sell damaged items or items that were not for sale before the start of the sale.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Loss leaders<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">This technique is used to advertise a good or service at below cost price so that customers will be lured in and perhaps purchase other goods or services inside the store at a full price. The General Agreement on Tariffs and Trade of 1994 sets out a number of fundamental principles of trade between World Trade Organisation members. Article VI expressly authorizes the imposition of an anti-dumping duty on the imports from particular countries.<\/p>\n<p style=\"text-align: justify;\"><strong>Justine Matthys &amp; Karl H. Lincke<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of several price advertising techniques that companies can use to ensure they are at the top of the competition. Numerous laws regulate these techniques so that companies cannot misuse and\/or fool consumers. These price advertising techniques all have something to do with lowering the price, using the price to lure in customers, or enticing consumers into competitions so that they will spend more money. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[],"class_list":["post-4961","post","type-post","status-publish","format-standard","hentry","category-pubications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Price within the Advertisement Law<\/title>\n<meta name=\"description\" content=\"A brief description of price advertising techniques and the different laws concerning its regulation in Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.mariscal-abogados.com\/prices-within-the-spanish-advertisement-law\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price within the Advertisement Law\" \/>\n<meta property=\"og:description\" content=\"A brief description of price advertising techniques and the different laws concerning its regulation in Spain.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.mariscal-abogados.com\/prices-within-the-spanish-advertisement-law\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurojuris Espa\u00f1a\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-06T08:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-11T07:15:56+00:00\" \/>\n<meta name=\"author\" content=\"Mariscal &amp; 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