{"id":5598,"date":"2016-08-08T08:00:09","date_gmt":"2016-08-08T08:00:09","guid":{"rendered":"http:\/\/www.asociacion-eurojuris.es\/en\/?p=5598"},"modified":"2020-04-11T07:15:30","modified_gmt":"2020-04-11T07:15:30","slug":"contrat-master-franchise-espagne","status":"publish","type":"post","link":"http:\/\/www.asociacion-eurojuris.es\/en\/contrat-master-franchise-espagne\/","title":{"rendered":"Le contrat de Master Franchise en Espagne\u00a0: la confiance par la s\u00e9lectivit\u00e9"},"content":{"rendered":"<p style=\"text-align: justify;\">La Master Franchise, au del\u00e0 d\u2019un partenariat commercial international, repr\u00e9sente un v\u00e9ritable contrat d\u2019exclusivit\u00e9 d\u2019exploitation d\u2019une franchise dans un pays cible. Plus \u00e9labor\u00e9 que la franchise directe, le contrat de Master franchise est compos\u00e9 d\u2019une double relation juridique\u00a0: entre la t\u00eate de r\u00e9seau (Unit\u00e9 pilote) et le Master Franchis\u00e9 (repr\u00e9sentant national), puis entre ce dernier et le Junior franchis\u00e9 (franchis\u00e9 local).<!--more--><\/p>\n<p style=\"text-align: justify;\">Le Master Franchis\u00e9 national peut \u00eatre un entrepreneur capable de cr\u00e9er une soci\u00e9t\u00e9 nouvelle pour accueillir la franchise ou bien un industriel d\u00e9j\u00e0 implant\u00e9 sur le march\u00e9 en question. Il se pr\u00e9sente alors comme un prolongement du mod\u00e8le et de l\u2019esprit de la franchise fran\u00e7aise \u00e0 l\u2019\u00e9tranger. Le Master Franchis\u00e9 devient alors un ambassadeur en charge de diriger une soci\u00e9t\u00e9 d\u00e9veloppant le r\u00e9seau de franchise initial dans ce pays dont il connait parfaitement les sp\u00e9cificit\u00e9s culturelles et les pratiques commerciales. Il est \u00e0 la t\u00eate de ce nouveau r\u00e9seau et devient l\u2019unique interlocuteur et interm\u00e9diaire avec les franchises locales.<\/p>\n<p style=\"text-align: justify;\">Trois avantages principaux peuvent motiver le recours au contrat de Master Franchise pour un entrepreneur fran\u00e7ais en Espagne\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Le Master Franchis\u00e9 espagnol supportera les frais de son installation et les co\u00fbts relatifs au d\u00e9veloppement de son activit\u00e9<\/li>\n<li>La t\u00eate de r\u00e9seau b\u00e9n\u00e9ficiera de la situation particuli\u00e8re du Master Franchis\u00e9\u00a0: aucun investissement financier ou en ressources humaines ne sera requis<\/li>\n<li>Enfin, l\u2019augmentation du nombre de Master Franchis\u00e9s au niveau europ\u00e9en pourra g\u00e9n\u00e9rer une synergie entre eux, r\u00e9duisant les probl\u00e8mes et les inconv\u00e9nients relatifs \u00e0 la distribution des fournitures et des produits<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pour ces raisons, le recours au contrat de Master Franchise offre \u00e0 la t\u00eate de r\u00e9seau \u2013 qui d\u00e9sire exporter son mod\u00e8le d\u2019affaire sur un march\u00e9 complexe ou qu\u2019il ne connait pas \u2013 une grande s\u00e9curit\u00e9 juridique et financi\u00e8re. Dans la mesure ou le concept fran\u00e7ais est un succ\u00e8s sur le territoire national, ou le Master Franchis\u00e9 est s\u00e9lectionn\u00e9 sur ces comp\u00e9tences personnelles et professionnelles et ou le contrat de partenariat est r\u00e9dig\u00e9 en parfaite ad\u00e9quation avec les attentes de chacune des parties\u00a0: le risque d\u2019exportation entreprit par le franchiseur fran\u00e7ais est alors quasi inexistant.<\/p>\n<p style=\"text-align: justify;\">Le recours \u00e0 la Master Franchise est un mod\u00e8le fr\u00e9quent et de nombreux r\u00e9seaux fran\u00e7ais ont utilis\u00e9 ce contrat pour asseoir juridiquement et \u00e9conomiquement leur concept en Espagne comme Yves Rocher, La Mie C\u00e2line, Fitness Boutique ou encore Alain Affelou.<\/p>\n<p style=\"text-align: justify;\">Pour terminer, le franchiseur fran\u00e7ais doit toujours prendre en compte l\u2019existence de facteurs de r\u00e9ussite tels que\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Les comp\u00e9tences commerciales et manag\u00e9riales ainsi que l\u2019expertise et l\u2019exp\u00e9rience du Master Franchis\u00e9 sur le march\u00e9 vis\u00e9<\/li>\n<li>L\u2019adaptation du concept aux sp\u00e9cificit\u00e9s du march\u00e9 local (habitudes de consommation, n\u00e9cessit\u00e9 d\u2019une \u00e9tude strat\u00e9gique de la concurrence, des prix et des produits offerts)\u00a0; La planification de la strat\u00e9gie de distribution des produits (anticiper les d\u00e9lais de transport, la conformit\u00e9 r\u00e9glementaire des produits sur le march\u00e9 local ou le paiement des taxes douani\u00e8res \u00e0 l\u2019export pour les transactions extra europ\u00e9ennes)<\/li>\n<li>La n\u00e9gociation du degr\u00e9 d\u2019ind\u00e9pendance octroy\u00e9 au franchiseur national au sein du contrat de Master Franchise.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Denys Peraud &amp; Cl\u00e9ment-Henri Girardot<\/h3>\n<p style=\"text-align: center;\"><em><span style=\"color: #000080;\">Cet article ne constitue pas une consultation juridique<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Master Franchise constitue un v\u00e9ritable contrat d\u2019exclusivit\u00e9 d\u2019exploitation d\u2019une franchise fran\u00e7aise \u00e0 l\u2019\u00e9tranger. Structur\u00e9e par une double relation juridique entre la t\u00eate de r\u00e9seau, le Master franchis\u00e9e et le franchis\u00e9 local\u00a0; ce contrat permet de d\u2019exporter juridiquement et \u00e9conomiquement le prolongement du mod\u00e8le d\u2019affaire et de l\u2019esprit de la franchise fran\u00e7aise \u00e0 l\u2019\u00e9tranger.  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[258],"tags":[],"class_list":["post-5598","post","type-post","status-publish","format-standard","hentry","category-articles-juridiques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Franchise en Espagne | R\u00e9seau Avocats Espagne<\/title>\n<meta name=\"description\" content=\"Le contrat de Master Franchise permet d\u2019assoir juridiquement et \u00e9conomiquement le concept d\u2019un mod\u00e8le de franchise en Espagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.mariscal-abogados.eu\/le-contrat-de-master-franchise-en-espagne-la-confiance-par-la-selectivite\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Franchise en Espagne | R\u00e9seau Avocats Espagne\" \/>\n<meta property=\"og:description\" content=\"Le contrat de Master Franchise permet d\u2019assoir juridiquement et \u00e9conomiquement le concept d\u2019un mod\u00e8le de franchise en Espagne.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.mariscal-abogados.eu\/le-contrat-de-master-franchise-en-espagne-la-confiance-par-la-selectivite\" \/>\n<meta property=\"og:site_name\" content=\"Eurojuris Espa\u00f1a\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-08T08:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-11T07:15:30+00:00\" \/>\n<meta name=\"author\" content=\"Mariscal &amp; 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